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|>Using Pinterest to reach Customers , Build Business, and increase Revenues
Posted by Unlimitedexposure on May 29th, 2018
It’s easy to dismiss Pinterest as a social media channel that you don’t need to tap into as a small business. After all, it’s not Facebook, it’s not Instagram , and it’s not Snapchat. Pinterest is a collection of photos and photo albums created by users, sharing things ranging from recipes to DIY projects, rock stars from yesteryear, and wedding décor and wedding gowns. At least from a basic understanding, that’s what most people probably see Pinterest as.
The reality of Pinterest is that though it might not be one of the hotter social media platforms , it still boasts millions of monthly active users and is a unique way to target specific categories of the marketplace. There are opportunities here to acquire high-volume traffic and qualified sales leads. There’s even some research that shows Pinterest to be better at attracting traffic to small business websites than any other social media channel, including Facebook. That said, a brand needs to know how to use Pinterest in less sales-y ways to increase revenues. In most cases, this involves some creativity, and non-sales related marketing that focus less on the products and more on the lifestyle.
Where any small business should begin with Pinterest is in realizing that this is a visual platform. Therefore , it requires visual content that is beautiful, fun, and real. Show how your brand makes people feel and incorporate products or services into that however do so in a way that is not overly sales-esque. Small businesses such as wedding décor companies, clothing eCommerce retailers, or design firms have the advantage in a visual medium because it’s easy to express what they’re about. Also , users are accustomed to seeing these types of businesses promote through photos. If your small business is in a less visual medium, Pinterest photos can still work however you need to find what works for you and your audience.
At every opportunity, instead of using direct text to link a user back to your website, link images and small parts of the image description to your site. Though Pinterest links are ‘nofollow’, they still can help drive traffic which is the key thing of what you should be trying to accomplish. By employing analytics software , it’s possible to see how many people have clicked on links and what photos are resonating enough with your Pinterest audience to make a click. This type of data mining can help determine what items or services are more visually inclined as well.
Be sure to link your Pinterest account with other social media accounts as well, including Facebook, Instagram, Twitter, andor whatever else you may have on the go. This way , you can interconnect the photos you post on one platform and share them across multiple channels.
Just in the same way you might research SEO keywords, make a list of relevant social media hashtags to pin with your photos on Pinterest. This will help keep the content easy to find and search-friendly. To this point, many small businesses take the time to hold a contest on a hashtag, spurring engagement and helping to promote a specific category of branding, product , or services.
Throughout the past decade, numerous companies have used Pinterest, Instagram, and similar photo-sharing image-friendly social media platforms with great success. For more information on how to increase revenues via social media like Pinterest, speak with a representative at Unlimited Exposure today.
Sticking To Your Promotional Goals With The Help Of Imprinted Magnets and Magnetic Items Marketing Articles | June 15 , 2013
Customized magnets and magnetic items are thought about as some of the most commonly used advertising articles ever. Businesses continue to favor this product because of their effectiveness in carryin...
Customized magnets and magnetic items are thought about as some of the most commonly used advertising articles ever. Businesses continue to favor this product because of their effectiveness in carrying corporate logoed messages in spite of their simplicity. They might be modest items, but their advertising potential is really big. Plus, they are very accessible so they're attuned for any trade show and launching day.
There's many rooms for customized magnet and magnetic merchandise these days. They can even be used as employees incentives or as simple tokens of gratefulness for your clients. These products can be imprinted with your corporate name and logo or any other business information like website and contact numbers. You just have to ascertain which details can best help your prospective target audience.
Printed magnet and magnetic items are extraordinarily recommendable for any marketing campaign. If you're still hesitant of their use, here are more of their favors:
Highly Useful and Practical - They can be adopted inside the office, home , and just about any place you can think of. These items are ideal for any place there is, whether for corporate or private use.
Great Product Range - You can feast your eyes on extensive array of items that you can exhaust for your promotional necessities. They are sure to work with any kind of theme there is.
The accomplishment of your marketing campaign depends a lot on your corporate logoed materials. They are the ones who will represent your business. Order these highly potent customizable magnets and magnetic items now! Here are some tips on how to perform that:
Choose A Reliable Source - Since these merchandise are very useful, there are lots of suppliers and vendors that grant them. Make sure to select a trustworthy partner for you. .